Who We Are
1791 Capital is an alternative asset manager focused on unlocking value in tangible, non-traditional markets. With backgrounds in global spirits trading, private equity, and hedge fund investing, our team brings a differentiated lens to non-traditional growth asset classes
Core Expertise
Deep partnerships and relationship management capabilities across the whiskey value chain - distilleries, brokers, auction houses, and collectors
Proprietary data and analytics to inform acquisition, pricing, and liquidation strategies
Structured inventory management focused on transaction efficiency and secondary market liquidity
Tokenization and digital ownership solutions for greater transparency and market access
Why Whiskey?
Over 580% growth in rare whiskey values over the past decade (Knight-Frank Wealth Report)
A tangible, appreciated asset with characteristics comparable to gold and fine art
Global expansion driven by premiumization, consumer sophistication, and emerging markets
Whiskey has emerged as one of the most compelling alternative asset classes of the last decade - delivering consistent, above market returns and resilience during inflationary cycles. With rising scarcity, shifting consumer demand, and a global network of collectors and enthusiasts, the fundamentals remain strong.
Investment Strategy
At 1791 Capital, we pursue event-driven and relative value strategies within the alcoholic beverages sector focusing on assets with strong fundamentals and significant appreciation potential. Our investment process is desiggned to generate alpha across cycles through deep sourcing opportunities, market timing, and disciplined execution.
Cask Investment
Purchasing barrels of aging spirit with the intent to resell at a later date either as whole barrels or bottled product. This strategy is driven by intrinsic time-based appreciation and lack of correlation to traditional assets.
Bottle Trading & Inventory Arbitrage
Capitalizing on pricing and aging inefficiencies across the global spirits market in both bottle and cask segments. Our deep knowledge and industry partnerships allow us to access opportunities across new-make spirit, mid-age barrels, and aged casks as well as premium and ultra-premium bottles agnostic to market geographies.
Distressed Acquisitions & Liquidity Creation
Sourcing high-growth opportunities at appropriate purchase prices and creating liquidity opportunities through tokenization, digital ownership models, and NAV-back lending and securitization structures.
Contact Us
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